Back To Formal: The Appeal of the Button-Down Way

Take a minute to study old LIFE magazines or television documentaries, or other throwbacks to life in the middle of the 20th century.


What do you see?


Whether you're watching “Mad Men” or paging through antique volumes, you'll see that people dressed a lot more formally than they do today. The tie and jacket were the equivalent of today's collared shirt, and only rebels showed up in T-shirts with a pack of cigarettes rolled up in one of the sleeves.


People wore a lot of hats and overcoats, too. But what you see when people go indoors or lounge in a warmer climate is that they’re still wearing pretty formal clothes.


All of that seems to have gone out the window for a while. Generation X pioneered the grunge look, and eschewed all sorts of formalwear in favor of, well, lounge apparel. That’s a massive generalization, of course, but watch some of the perennial top movies like “Clerks” or take a look at some of the most popular musical acts of the time, and you’ll get the picture.


But that's changing with the millennial generation, where people were going back to dressing more formally, albeit in a new stylish way.


That's a lot of what our catalog is about. We have comfortable cotton formalwear that's not stuffy or irritating to live in every day. We also have the pinstripes and styles that are popular now among people who want to look good on the street or wherever they happen to be. A great wardrobe is only a few clicks away!


Here's the deal – we make it easy to be stylish. From deep discounts on initial orders to our shirt multibuy deal, we give you the tools to renovate your wardrobe for the year ahead. Go where you need to go in style with clothes that help you to stand out from the crowd.


We've found that combining excellent shipping options with affordable pricing helps our customers to make the decisions about how to source their clothing in a different way.

Take a look at our available flat rate shipping, $100-plus orders free, and free returns. Then think about taking the plunge and changing how you dress. It can really unlock a new way of life: because as they used to say “the clothes make the (man or woman)” – find out for yourself how great it can be to throw on a new shirt for a new you.


Written by Sumaiya Nasir